Wellness Strategy & Project Marketing
DesignWell Studios provides wellness-focused strategy and project marketing for residential, hospitality, wellness, and development projects. This service supports teams who understand that wellness is a differentiator—but need clear, credible ways to communicate its value.
We help translate health-forward design decisions, environmental performance strategies, and wellness initiatives into cohesive messaging, visual materials, and strategic tools that support leasing, sales, guest experience, investor confidence, and long-term asset value.
Our work bridges design, environmental health, branding, and business strategy—ensuring wellness is not only built into a project, but clearly understood, articulated, and valued.
Why Wellness Strategy Matters
Many of the most impactful wellness decisions—air quality strategies, material health, building performance, biophilic integration—are largely invisible. Without thoughtful communication, these investments can be misunderstood, underrepresented, or overlooked entirely.
Our role is to help make the invisible visible—without exaggeration, greenwashing, or medical claims—by translating complex concepts into language and visuals that resonate with clients, guests, buyers, and stakeholders.
Our Approach
Wellness Strategy & Project Marketing at DesignWell Studios is grounded in our broader design, consulting, and environmental health expertise. We take a systems-based, wellness-informed approach that aligns what is designed, built, and communicated.
We work closely with project teams to:
Identify core wellness initiatives and differentiators
Align wellness goals with brand identity and business objectives
Translate technical and scientific concepts into human-centered language
Ensure messaging reflects what is actually delivered
The result is clarity, credibility, and long-term trust.
Services
Wellness Strategy & Business Positioning
We help define a project’s wellness vision and strategic positioning, aligning health-forward goals with brand identity, audience, and business objectives.
This may include:
Wellness positioning and narrative development
Brand strategy informed by wellness values
Alignment between design intent, operations, and messaging
Business strategy support for wellness-focused projects
Marketing Materials & Project Collateral
We develop clear, cohesive marketing materials that communicate wellness in a credible and compelling way.
This may include:
Marketing brochures and project one-sheets
Wellness feature summaries and explanatory materials
Sales and leasing support materials
Guest- and occupant-facing wellness guides
Presentations & Investor Decks
We create wellness-informed presentations and investor decks that clearly articulate a project’s value—helping teams communicate vision, differentiation, and long-term performance.
This may include:
Investor and stakeholder presentations
Pitch decks for development and hospitality projects
Wellness narratives integrated into financial and project storytelling
Branding, Logos & Graphic Design
We support brand development and visual identity for wellness-forward projects, ensuring design language aligns with values of health, longevity, and trust.
This may include:
Brand identity development
Logo design and refinement
Graphic design for digital and print materials
Visual systems aligned with wellness principles
Website Design & Digital Presence
We help create websites and digital content that communicate wellness clearly and authentically.
This may include:
Website strategy and content development
Wellness-focused website design
Messaging frameworks for digital platforms
Alignment between brand, visuals, and wellness intent
Environmental Health & Performance Translation
Drawing on our background in environmental health and building performance, we translate technical strategies—such as air and water quality, material health, and biophilic design—into language that is accessible, accurate, and meaningful.
This ensures wellness communication remains credible, grounded, and aligned with real outcomes.
Who This Service Is For
Developers and development teams
Boutique hotels and hospitality operators
Wellness and retreat centers
Residential projects with a wellness-forward focus
Short-term rental owners and property managers
Brands and businesses rooted in health and well-being
The Result
The result is cohesive wellness strategy and marketing that reflects the integrity of the design, supports business goals,
and builds trust with clients, guests, buyers, and investors.
Wellness becomes more than a concept—it becomes clear, credible, and valued.